21 Web Directories That Still Have Value in 2019
Posted on February 7, 2019
In the early days of SEO, web directories were the thing.
Back then, the Google algorithm was a lot easier to game. If your site was listed on a ton of online directories, it must be pretty dang special – or at least, that’s how the algorithm saw it.
The number of directory links you had positively influenced how well your site ranked in the search engines. Online marketers caught on, and schemed to litter the web with directory listings of their website.
It was a simpler time.
Where Do Web Directories Stand Today?
Links from a web directory listing are a lot less influential than a super relevant contextual link from a high-authority site in your niche.
That’s not to say web directories are completely meaningless.
According to Moz research, web directories and local citations still appear to be a small ranking factor – especially for local business. However, Google’s John Mueller himself has said that directory links “generally” don’t help with SEO.
What’s a marketer to do?
Move beyond viewing web directories as a source for links.
Instead, view directories as a source of traffic and trust.
Any business with a local presence needs to maintain their local citations with a consistent NAP, but web directories won’t help with your SEO much beyond that. The real returns will be from the credibility and traffic they drive to your business site.
As you begin your search for web directories, keep those two criteria in mind.
Consider these questions before you start filling out your listing:
- Is this a reputable site? Put another way: if a customer saw me on this site, would they view my business as more or less legitimate?
- Is my target audience likely to visit this site? If not, it’s probably not worth listing your business.