10 Examples of Innovative Retail Loyalty Programs
In the retail marketing toolkit, loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior. We know that it costs a lot less to sell to existing customers than acquire new ...
21 Web Directories That Still Have Value in 2019
In the early days of SEO, web directories were the thing. Back then, the Google algorithm was a lot easier to game. If your site was listed on a ton of online directories, it must be pretty dang special – or at least, that’s how the algorithm saw it. The number of directory links you had positively influenced how well your site ranked in the search engines. Online marketers caught on, and schemed to litter the web with directory ...
How To Calculate Lifetime Value – The Infographic
One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget. Special thanks to @avinash. Click on the image below to view an enlarged version of this infogr...
21 SEO Mistakes Destroying Your Website [Infographic]
Are you trying - but failing - to get your site on the first page of Google? Want to know if you’re making avoidable mistakes in your SEO strategy? SEO Jury share 21 SEO mistakes to avoid, and what to do instead, in this infographic. The mistakes are broken down into the following categories: Content Image optimisation Meta descriptions Title tags Links H1 tags Mobile Page Check out their infographic for ...
Segmentation, Targeting and Positioning (STP) Model
What Is the STP Process in Marketing? Sofia has just started a new job as a marketing manager for a fashion outlet. She conducts a careful analysis of sales data within the first few weeks, and quickly identifies a profitable opportunity with a particular group of high-value customers. So, she brainstorms several ideas with her team, and they come up with an exciting new product which has the potential to be a real success for the ...
10 UX best practices for ecommerce success
The biggest challenge for ecommerce businesses is how to convert visitors into customers. One of the best ways, assuming that you are providing great products or services that people want, is to ensure that people visiting your site can quickly and easily find what they are looking for – and then are able to buy it quickly and easily. So how can online businesses make the customer journey as pleasant and rewarding as possible? Following are ...
40 Video stats you must know if you work in ecommerce
Why videos work in bringing shoppers to online retail When and how consumers watch videos while shopping How videos impact ecommerce metrics and conversion rate
6 SEO Best Practices That Will Triple Your E-Commerce Sales
Why should you implement SEO best practices to improve sales in your e-commerce? According to statistics from Fortune, Google and Facebook hold the largest share of the digital ad market, splitting 2015’s advertising revenue of $60 billion into $30 billion for the search engine giant and $8 billion going to Facebook. This means search engine optimization determines the growth of any e-commerce business in 2017 and beyond. For a business ...
Social Media Customer Service Stats and Trends You Need to Know (Infographic)
With over 2 billion Facebook users, +700 million Instagram users, and +300 million Twitter users, it’s no longer enough for brands to be merely present on social media. They need to be active and engaging. Today’s customers want their voices heard and problems resolved quickly and effortlessly whenever they reach out to brands on social media. And if brands are not part of the conversation – they will be left behind. Obviously, it’s ...
